The June 3 ballot will include a bond measure asking voters for $265 million in capital improvement funds for the Sequoia Union High School District.
The five-member district board gave the measure a unanimous vote after a few minutes of discussion and encouraging words for the co-chairs of the volunteer campaign that now has to drum up support for the measure among 125,911 registered voters in the district.
An analysis commissioned by the Sequoia district shows a likely turnout 36.5 percent (45,958 voters) for a June election. State Proposition 39 allows school construction bond measures to pass if approved by 55 percent majority, which would mean 25,276 voters, using the figures provided in the analysis.
Board president Allen Weiner recommended that the campaign include data analytics in its strategies. The campaign needs to be smart about selecting audiences and matching them with projects, he said. "We want to be as lovely and attractive to all audiences as possible" and, toward that end, "to analyze and slice (data) in order to figure out how to target messaging," Mr. Weiner said.
If the measure passes, the district would have the funds to add classrooms and related facilities to address an expected increase in enrollment in district schools, including Woodside and Menlo-Atherton, of at least 20 percent over the next seven years. With burgeoning enrollment now in in the Menlo Park and Las Lomitas elementary school districts, M-A would bear the brunt of the increase in the southern part of San Mateo County.
This bond measure would add a tax of about $16 per $100,000 of a property's assessed value, bringing the overall rate to about $46 for Sequoia district property owners. The four bond measures passed by Sequoia district voters between 1996 and 2008 add up to about $30 per $100,000 in value, district officials told the Almanac.
The bonds would be paid off in 30 years, and the total would about double -- to $530 million -- with interest payments included, a district official said.