The enormous irony in this troubling story is that California is allowing hundreds of millions of dollars in sales tax to go uncollected by allowing remote online retailers with a significant business presence in our state to ignore their obligation to collect sales tax.
Given the sums involved, you would think there would be many in the state calling for this situation to be remedied. There are not. Perhaps it's because opponents of sales tax equity have, so far, managed to obfuscate the issue through a combination of misinformation and scapegoating.
Under current sales tax law, any out-of-state retailer is required to collect and remit sales tax for purchases made by residents in California if the retailer has a physical presence in our state. Current sales tax laws dictate that an out-of-state retailer has a physical presence in a state if they have a store, warehouse, office, or sales agent in the state.
Amazon.com and other online giants have thousands of affiliates in California, and they are actively promoting products sold by these out-of-state businesses. When this promotion results in a sale of said product, they earn a commission. That, by any definition, is a sales agent, and that means that these online mega-retailers have the legal presence in our state that requires them to collect sales tax.
The Amazons of the world and online affiliates are naturally opposed to any steps that states might take to enforce sales tax laws. Strategically, their stance makes a lot of sense because it gives them a significant competitive advantage over our in-state businesses that must add additional cost of sales tax.
Furthermore, there is no doubt that consumers enjoy this so-called advantage. I hear it often: They will shop at out-of-state e-tailers just to avoid paying sales tax.
That sounds fine, but we need to ask ourselves, in the long run, who really is footing the bill for these duty-free purchases?
Well, I can tell you who is not paying the bill: Neither online affiliates nor remote retailers.
We are not talking about just a few dollars here and there flowing out-of-state. The reality is that hundreds of millions of dollars are lost each year, and the figure is growing. This is money that should be going to first-responders, to local communities, and to lessen our tax burden. Instead, this money is flying out-of-state to remote retailers and the affiliates that pocket the cash while taxpayers subsidize their use of our in-state services, our roads, and their very business.
Taking advantage of our state's unwillingness to enforce sales tax laws during the best of times is egregious enough. However, during a recession that has hit our state so hard, it's an affront to every business and citizen in the state.
And what's worse, on an economic level, it makes no sense.
Legislators who oppose sales tax equity tout their belief in fiscal responsibility. But, in truth, how fiscally responsible is it to maintain a public policy that subsidizes out-of-state retailers while punishing in-state, tax-paying businesses and residents? Does fiscal responsibility demand that our state government burden residents and businesses with higher taxes and fewer services to placate out-of-state retailers that only take from our state and provide nothing in return?
Finally, as for those who worry that sales tax equity would somehow harm online business in the state, let me stress that most online retailers, including Wal-Mart, Barnes & Noble, and Sears, already collect and remit sales tax for online purchases. Technological advances have greatly simplified and automated this task. Huge corporate retailers like Amazon.com and Overstock.com are the few remaining holdouts. That said, the money they siphon from our local community and residents is significant and growing exponentially each year.
So please, when you go to the Internet for some tax-free shopping, I would only urge you to remember that your purchase isn't really free at all. In fact, that tax-free purchase costs all of us and our communities a lot more than you might think.
Clark Kepler is president/CEO of Kepler's Books and Magazines in Menlo Park.