News - August 11, 2010

Publisher Sloane Citron to start local newspaper

by Sandy Brundage

Another newspaper is coming to the Peninsula. On Aug. 16, the Daily WAMP enters the fray as a print-only newspaper published Monday through Friday, covering Woodside, Atherton, Menlo Park, and Portola Valley, which explains the name.

The paper has been a long time coming, according to publisher Sloane Citron, who said he launched his first newspaper as a second-grader. Although he also serves as publisher for Gentry magazine, he said the two publications are not related.

"The newspaper is to be about all those things that make towns click. We will present the minutia of our community, all the things that are a part of the day-to-day life of our towns, from chamber news to store openings to lost cats," he said.

Part of Mr. Citron's strategy involves recruiting residents as deputy reporters through the paper's website ( to round out the current staff of five. Don't plan on dropping by the office, though; the publisher said their offices are "virtual."

He said approximately 5,000 copies will be distributed at 50 points throughout the Peninsula. Page counts, he estimated, would run around 12 to 24 per issue.


Posted by Cheryl J., a resident of Menlo Park: Menlo Oaks
on Aug 17, 2010 at 1:59 am

I picked up the first issue of the Wamp today and I was not impressed. There was very little local news, several AP stories and a lot of mistakes. It looked very amateurish and unprofessional. Almost like a high school paper, but our high schools can do a better job.

I feel sorry for people like Ken DeLeon, Mark Flegel, Michael Dreyfus, Tom Lemieus and Bonnie Biorn. They probably were talked into advertising without seeing what it would look like. Realtors spend a lot of time trying to build their images, but this must be a huge embarrassment to them. The owner, who I guess is the Gentry publisher, should stick to printing society magazines.

Posted by Danny, a resident of Portola Valley: Ladera
on Aug 17, 2010 at 1:22 pm

The fact that this damages their images is fine by me... I'm glad to see them embarrass themselves. The real estate industry hasn't done anything for me. As for Flegel's, didn't they just have to close one of their stores, so maybe they're on the way down, too.

Posted by Peninsula Pete, a resident of Menlo Park: Sharon Heights
on Aug 17, 2010 at 1:48 pm

I doubt the Wamp will last very long, but if it takes money from realtors in a losing effort, then I'm all for that! (What's the thing under the Daily Wamp nameplate, a tongue depresser? coke spoon?)

Posted by Ted, a resident of Menlo Park: Downtown
on Aug 17, 2010 at 5:52 pm

The Daily Wamp is a poorly executed attempt at a newspaper. I'd be surprised if it survives more than a month or two. I don't get why they think we need another newspaper when we have the Almanac and the two Dailys (the Post and the News).

Posted by cassie r, a resident of Menlo Park: Allied Arts/Stanford Park
on Aug 19, 2010 at 9:06 am

can you imagine a client of one of these realtors finding their house advertised in this rag? they'll wonder why their money was being wasted, and what's wrong with their agent.

Posted by WAMP This!, a resident of Menlo Park: other
on Aug 19, 2010 at 10:09 pm

On the plus side, they do have nice shiny newspaper racks that should fetch good $$$ when they close up shop in a month or two!

Posted by You're kidding, right?, a resident of Menlo Park: Central Menlo Park
on Aug 20, 2010 at 8:42 am

This is all too funny. The publisher apparently considers this an extension of his second-grade newspaper, started in 1964 (see the "about us" box), but the problem is, he didn't realize he's no longer writing for second graders. An obvious case of arrested development. I guess he's got money to waste, but I sure don't have time to waste on reading such silliness. Once is more than enough.

Posted by TIME WILL TELL, a resident of Atherton: other
on Aug 20, 2010 at 12:05 pm


Posted by Greg, a resident of Menlo Park: Menlo Oaks
on Aug 20, 2010 at 3:40 pm

I thought the Draeger's story was awful. It appeared to accuse Draeger's of selling samonilla tainted eggs up until the end of the story, when you realize Draeger's was simply refusing to comment to a very amateurish reporter. I wouldn't comment to a reporter like that either, fearing that anything I say would be twisted out of context or misquoted. I don't think I'm going to bother reading the WAMP in the future.

Posted by Greg, a resident of Menlo Park: Menlo Oaks
on Aug 20, 2010 at 3:41 pm

Also to "Time will Tell," the fact that former council person Lee Duboc was featured prominently on the editorial page is evidence that this is probably just an election rag.

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