The award will go to 20 winners from the list of finalists. The award honors coaches who pursue the goal of winning while using sports to teach life lessons and develop character in youth.
Jeff Phillips is the head coach of the Threshers in the Menlo-Atherton Little League. He is also an AYSO soccer coach. Matt Lai is cross country coach and track and field coach at the Woodside Priory in Portola Valley.
The Positive Coaching Alliance was founded in the Stanford University athletic department in 1998.