The award — given to coaches who strive to win while teaching life lessons through sports — carries a $250 prize, a trophy and mention within the websites and newsletters of Positive Coaching Alliance.
Baxter will accept his award at PCA's 13th Annual National Youth Sports Awards Dinner and Auction presented by Deloitte on April 12 at Palo Alto's Crowne Plaza Hotel.
"Bob helps youth athletes win on and off the field," said Jim Thompson, founder and CEO of PCA and author of such books as "Developing Better Athletes, Better People."
Baxter draws on his long playing career, including seven-plus years in the minor leagues and stints in the pre-season camps of the Oakland A's and Tampa Bay Rays.
"The mental part of baseball is important," he said. "I talk to kids a lot about refocusing their minds onto the good stuff. There's no chance that you're going to throw every pitch where you want it to go, and even if you do, someone might hit it. If something does not go right, take a breath, take five seconds and start over. It's useful in the rest of their lives to develop that skill."
Baxter's approach typifies the techniques PCA shares with coaches in the organization's workshops and online courses, said Dean Munro, chapter executive director for PCA-San Francisco Bay Area.