Mr. Fearer, senior executive vice president and director of human resources at Union Bank, was appointed by Assembly Speaker John A. Perez, D-Los Angeles, who authored legislation creating the exchange.
Mr. Fearer joins a five-member board that will oversee the exchange, designed to be a "consumer friendly" marketplace where individuals and small businesses can learn their insurance choices and costs, and where they can claim federal premium subsidies and tax credits to buy affordable insurance, said a spokesperson for Rep. Perez.
Mr. Fearer is a former chair of PacAdvantage, a voluntary, small group exchange that previously operated in California.
He is board chair of the Pacific Business Group on Health, a coalition of 50 large health-care purchasers.
"Paul Fearer knows the nuts and bolts of health benefits and what it takes to get an exchange up and running," Rep. Perez said in a statement.