It took gallons of black paint, string, a remote-controlled tiny helicopter carrying a camera, and hours of patience for the team to create a QR code, a type of scannable bar code, according to employees.
The code leads to a URL — fbco.de — that for now only tantalizes with a "coming soon" message.
This story contains 99 words.
If you are a paid subscriber, check to make sure you have logged in. Otherwise our system cannot recognize you as having full free access to our site.
If you are a paid print subscriber and haven't yet set up an online account, click here to get your online account activated.