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Grass-fed Beef Demonstration at Bianchini's Market Today

Original post made by Cassie, Portola Valley: Central Portola Valley, on Sep 8, 2008

Poll: Half of Americans Worry about Tainted Food
Consumers Encouraged to Eat Safer and Healthier Grass-Fed Beef

FREE Grass-Fed Beef Tasting Event at Bianchini's in Portola Valley on Monday, September 8 from 3-7 p.m.

After this summer's tainted tomato scare and the largest beef recall is history in February, an Associated Press-Ipsos poll has found nearly half of Americans fear they may get sick from contaminated food (July 2008).

Local markets are paying attention to consumer demands for safe food. Bianchini's has become the FIRST grocer in Portola Valley to sell 100% natural Estancia grass-fed beef, a Uruguayan beef known as the safest, healthiest beef available today.

Estancia's grass-fed beef is gaining a presence in the Bay Area – appearing on menus at the city's most notable restaurants, including Michael Mina and Wolfgang Puck's Postrio.


FACT: Cattle roaming free on pastures are rarely sick. Because those in cramped feedlots are more prone to disease, they are routinely fed antibiotics to prevent illness and accelerate growth – which results in risks to humans.

Reid Martin, a local Estancia beef expert, will introduce the healthier beef option at a FREE tasting event at Bianchini's to share information about the beef as well as tips and recipes for preparing grass-fed beef. THE EVENT IS FREE AND OPEN TO THE PUBLIC.

Bianchini's: 3130 Alpine Rd., Suite 415, Portola Valley | (650) 851-4391

The majority of beef produced in the U.S. is feedlot beef, possibly dirty, hormone-laden and fossil fueled. Estancia grass-fed beef is a product of the rich culture of "gaucho" ranching in Uruguay and Argentina where cattle are raised on the open pasture all year long.

Unlike any other beef, grass-fed meat is rich in antioxidants, heart-healthy Omega 3s and low in saturated fat and cholesterol.

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