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New law calms loud television commercials

Original post made on Dec 13, 2012

A law authored by Congresswoman Anna Eshoo, D-Menlo Park, that turns down the volume on TV commercials went into effect Thursday.

Read the full story here Web Link posted Thursday, December 13, 2012, 1:21 PM

Comments (14)

Posted by Joseph E. Davis, a resident of Woodside: Emerald Hills
on Dec 13, 2012 at 5:33 pm

What an absurd waste of time. Isn't there anything better for Eshoo to concentrate on? For example, I don't know, the impending bankruptcy of the nation?

Posted by Some Guy, a resident of Menlo Park: Downtown
on Dec 14, 2012 at 8:26 am

Considering how much the average person looooooves TV, this will probably ensure her reelection for life, and make her a modern folk hero.

Posted by ReaderToo, a resident of Menlo Park: Central Menlo Park
on Dec 14, 2012 at 9:42 am

Might be good to have the history on this. This link could help:
Web Link
*The bill was approved in 2009.*

Posted by Maggs, a resident of Menlo Park: Sharon Heights
on Dec 14, 2012 at 11:35 am

Awesome. About time someone fixed it, rather than just moaned about it!

Complaining about Ms Eshoo is a popular activity from the fringe conservatives in the Bay Area, yet this very popular bill is a silly choice upon which to mount an assault; the legislation attracted overwhelming bipartisan support.

To Mr Davis, who wants action from Congress -- tell Mr Boehner to get to work! He released Congress last week after working 2 1/2 days! He has yet to outline which revenue enhancements or any specifics like cutting the mortgage deduction, nor has he spoke of any specific spending cuts he seeks.

A do nothing congress is the fault of the Speaker, not the reps.

Fox: "Chris Wallace Grills Speaker Boehner On 'Do-Nothing Congress': 'One Of Least Productive Ever' "

Posted by POGO, a resident of Woodside: other
on Dec 14, 2012 at 1:27 pm

I always thought it was against FCC regulations for commercials to be louder than programs. Apparently I was wrong and I have noticed the increased volume of commercials lately, often to absurd levels!

Thank you, Ms. Eshoo. You know, not every problem or solution is as momentous as "peace in the Middle East" but this one will help with our quality of life, even if just a bit.

Posted by gunste, a resident of Portola Valley: Ladera
on Dec 14, 2012 at 1:35 pm

It was a long time in becoming effective. But with the best invention since the advent of TV, the Remote with a MUTE and Last Channel button,
one never has to listen to commercials and decide which of five successive ads for different cars you are not going to buy. Last channel = PBS - no commerciaals.

Posted by POGO, a resident of Woodside: other
on Dec 14, 2012 at 1:42 pm

Well aren't PBS watchers the enlightened ones? By the way, PBS most certainly does have commercials ("this program is brought to you by Exxon...") and they usually last 15 seconds each.

But some of us - probably most of us - like the choices offered on other channels. And I think the best invention is the "8 second repeat" offered on DVRs like Tivo. I wish they had it on radio.

Posted by Joe, a resident of Menlo Park: Allied Arts/Stanford Park
on Dec 14, 2012 at 2:04 pm

Some of us, probably not most of us, don't have a TV. We have books and periodicals and lots of time to enjoy a life of the mind that is not characterized by endless entertainment.

Posted by Maggs, a resident of Menlo Park: Sharon Heights
on Dec 14, 2012 at 2:07 pm

Ditto on the 8 sec tivo button.

Perfect for hard to get dialogue, whether the street dialect on The Wire or the hushed accent on Downton.

Not bad for Warrior replays either.

Overall, with the shape and button placement, the tivo remote... I wore off the actual print on certain buttons because it became an extension of my hand.

Best. Design, Ever.

Posted by Hmmm, a resident of another community
on Dec 14, 2012 at 3:50 pm

POGO - you nailed it.

I loved the mute button on a cord that my electrical engineer uncle hooked up when we were kids. He said it was what kept him sane.

Posted by David B, a resident of Portola Valley: Central Portola Valley
on Dec 14, 2012 at 5:14 pm

Boy, I have mixed thoughts on this. As a TV viewer I don't mind the end result. As a citizen I think this is just another case of "nanny state".

Now let's turn down the volume of that annoying lady who is always talking too loud begging us for money on PBS shows...

Posted by Ecstatic, a resident of Menlo Park: Sharon Heights
on Dec 14, 2012 at 9:01 pm

Anna Eshoo getting this bill passed into law along with Kelly Fergusson being voted off the City Council is like Double Coupon Day for Menlo Park. My heartiest thanks to Anna Eshoo and Catherine Carlton. You two have gotten rid of two of the biggest annoyances in Menlo Park.

Posted by POGO, a resident of Woodside: other
on Dec 15, 2012 at 9:15 am

David B -

The "nanny state?" Seriously?

No one's asking anyone "to turn down the volume."

The law requires that the networks and providers honor the volume that I want and not to arbitrarily change it.

This is making others honor MY SETTING. If ever there were a case of NOT being the nanny state, this would be it.

Posted by Steve, a resident of Menlo Park: Downtown
on Dec 15, 2012 at 3:05 pm

[Post removed; stick to the topic and don't attack other posters.]

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