Veggie Grill does all-things vegetarian and vegan in a fast, casual setting. Think salads and bowls to faux-meat dishes like buffalo wings, a "chicken" avocado sandwich and baja "fish" tacos. (Anything in quotes is made from organic or non-GMO mixtures of soybeans, wheat and peas. Tempeh, soybeans and fermented rice culture, is another common meat replacement.) All is done 100 percent free of cholesterol with no high-fructose corn syrup or antibiotics.
"We're trying to redefine how people can talk about vegetarian food," said Greg Dollarhyde, Veggie Grill CEO (the company likes to refer to him as "chief energizing officer").
This means disguising all those soybean creations with sauces, marinades, salsas, fresh veggies and more.
"It's not just brown rice and tofu with stuff on top," Dollarhyde said. "They're complex items."
But Veggie Grill fare is meant to be accessible to all diners, not just vegetarians or vegans, he added.
The Veggie Grill concept was also "founded on the very simple idea that you should be able to get high-quality food in a faster environment that is really good for you," Dollarhyde said. Of more than 50 menu items, nothing costs more than $10.
The Mountain View outpost is one of 23 restaurants, with more on their way to the Bay Area this year (in Corte Madera, Walnut Creek and second San Jose location). The company was founded by three men who opened the first Veggie Grill at the University of California at Irvine in 2006.
Dollarhyde joined the team in 2011 and helped them raise a significant amount of funding to expand from six restaurants to the current 23. He said they're expecting to have 28 or 29 open by the end of 2014.
Veggie Grill is one of many eateries planned for the new center, with Counter Burger, Paul Martin's American Grill, Pacific Catch already open and Nektar Juice Bar and Sajj Mediterranean on their way.
View a full Veggie Grill menu here.
The first 50 diners at the April 30 opening will receive gift cards that can be redeemed for a free entree. The same offer will run on Saturday, May 3, and Sunday, May 4, for the first 25 people each day.
565 San Antonio Road, Mountain View