Palo Alto's Aroy Thai Bistro shutters: 'Expansion is not always a good thing' | Peninsula Foodist | Elena Kadvany | Almanac Online |

Local Blogs

Peninsula Foodist

By Elena Kadvany

E-mail Elena Kadvany

About this blog: Get the latest food news with the biweekly Peninsula Foodist newsletter.
I am a perpetually hungry twenty-something journalist, born and raised in Menlo Park and currently workin...  (More)

View all posts from Elena Kadvany

Palo Alto's Aroy Thai Bistro shutters: 'Expansion is not always a good thing'

Uploaded: Mar 15, 2019
Tom Vongampai learned the hard way the perils of restaurant expansion.

In 2016, the longtime owner of Palo Alto Thai restaurant Thaiphoon opened another restaurant, Aroy Thai Bistro, just blocks away on University Avenue. He recently decided to close Aroy, citing the difficulty of maintaining quality at multiple restaurants. He and his wife Chutima have run Thai restaurants throughout the South Bay and Midpeninsula for more than 25 years.''


The dining room at Aroy Thai Bistro in downtown Palo Alto. Photo by Veronica Weber.

"I realize that expansion is not always a good thing," Vongampai said in a recent interview. "When you focus on expansion, you tend to lose some of the quality."

Earlier in his career, Vongampai said he had the "fire and energy and ambition" to run multiple restaurants.

"But that was back then. I realize that that's not really the passion. The passion is to have one good location," he said. "Small, local, family run — that’s the way it should be."


A series of dishes served at the now-closed Aroy Thai Bistro. Photo by Veronica Weber.

Vongampai will now focus his energy on the original Thaiphoon, which he opened in 2005 at 543 Emerson St. (A second Thaiphoon in San Jose closed in 2017.)

He sold the Aroy space at 320 University Ave. to Curry Pizza House, a string of family-owned fusion pizza restaurants. There are locations in Milpitas, Fremont, Dublin, San Jose and Cupertino. The Curry Pizza House menu includes pizzas like the "chili paneer" with curry sauce, masala paneer, cheese, bell peppers, tomatoes, onions and cilantro, and tandoori chicken wings.

Curry Pizza House did not immediately respond to requests for comment.
We need your support now more than ever. Can we count on you?

Comments

 +  Like this comment
Posted by Keri, a resident of Charleston Meadows,
on Mar 15, 2019 at 6:28 pm

Keri is a registered user.

I like Thaiphoon, glad it is staying open!


 +  Like this comment
Posted by Indian resident, a resident of Crescent Park,
on Mar 19, 2019 at 11:39 am

Being an Indian, I like Indian food but find spicy Indian style pizza to be an abomination.


Follow this blogger.
Sign up to be notified of new posts by this blogger.

Email:

SUBMIT

Post a comment

Sorry, but further commenting on this topic has been closed.
Sponsored

6 Steps to master the home buying process during a pandemic
Your no-stress guide to buying a home no matter what the circumstance.

 

Get the most important local news stories sent straight to your inbox daily.

Vons drops Korean fried chicken on downtown Redwood City
By Elena Kadvany | 1 comment | 20,832 views

What I will remember about Ruth Bader Ginsburg
By Diana Diamond | 5 comments | 2,275 views

Are our recycling bins too big?
By Sherry Listgarten | 7 comments | 1,850 views

Premarital and Couples: See "Buck" for Couple's Tips
By Chandrama Anderson | 0 comments | 1,213 views

I am Voting Yes on Measure RR to Provide Caltrain a Dedicated Revenue Source
By Steve Levy | 5 comments | 1,072 views

 

Benefiting local non-profits

The 36th annual Moonlight Run and Walk is Friday evening, October 2, wherever you are! Proceeds go to the Palo Alto Weekly Holiday Fund, benefiting local non-profits that serve families and children in Santa Clara and San Mateo Counties. Join us under the light of the full Harvest Moon on a 5K walk, 5K run, 10K run or half marathon.

Register Today!