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May 12, 2004

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Publication Date: Wednesday, May 12, 2004

A moving target A moving target (May 12, 2004)

Caption with picture in print edition: Caltrain cars, swathed in advertising for Target stores, began rolling down the tracks last week. External advertising, as the practice is called, is the latest revenue-boosting program for the cash-strapped railroad, and Target is the first advertiser to sign on.

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