Starting this month, Kepler's bookstore in Menlo Park will charge those who don't belong to its rewards program to attend author events.
Owner Clark Kepler said in a newsletter that as book sales drop, publishers are reluctant to send authors on tours.
The price of admission? Either one $10 Kepler's gift card, or the purchase of the event book from Kepler's prior to the event, along with the receipt. Both options cover admission for two people.
The bookstore is also creating a dedicated event space, named "The Roy Kepler Pavilion" in honor of its founder.