Business: David Barca heads new Pacific Union office


The Pacific Union real estate firm has tapped David Barca of Atherton as regional vice president to lead the firm's expansion, focusing on the high end market in Silicon Valley.

Mr. Barca and his team are temporarily located at 3500 Alameda de las Pulgas in West Menlo Park. They plan to move into the company's flagship office in a new building at 1706 El Camino Real in Menlo Park in March 2014. The space will accommodate about 36 agents.

David Barca
"In his 20-plus years experience, Mr. Barca has achieved a number of significant career milestones and has consistently been a top performer in each position he has held," said Mark A. McLaughlin, CEO of Pacific Union.

David Barca is well known on the local real estate scene. He was named Realtor of the Year by the 4,000-member Silicon Valley Association of Realtors in 2009. He was president of the association in 2000 and received its Community Service Award as the founder of its Realtor Service Volunteer Program. The program involves real estate agents in assisting elderly and homebound residents each May.

Prior to joining Pacific Union, Mr. Barca worked with Alain Pinel Realtors in Menlo Park, where he served as a broker associate since 2011.

A native of San Francisco, Mr. Barca graduated from Santa Clara University with a degree in psychology. He became a management consultant in organizational development with several firms on the East Coast and in Great Britain. One of his last assignments was helping British Railways implement its privatization plan, according to a 1999 article in the Almanac.

In 1990, he decided it was time to give up an intensive foreign-travel schedule and try a new career. His wife, Elyse, who had become an agent with Fox & Carskadon in Menlo Park, encouraged him to get into real estate.

"We teamed up at Fox for six years and then I became manager of the Palo Alto office in 1996 when Coldwell Banker acquired Fox & Carskadon," said Mr. Barca in the Almanac article. Over the course of his career, he has also served in executive roles at Century 21 Seville Contempo, Keller Williams Realty Inc. and ZipRealty Inc.

The Barcas have lived in Atherton for 32 years and have two grown children, Dane and Whitney. Elyse Barca is now a real estate agent with Pacific Union.

When introducing Mr. Barca as Realtor of the Year in 2009, the president of the association noted he played semi-pro soccer, was a lifelong runner, and a Knight of Malta, serving the needs of the sick and poor, and a jewelry designer.

"Well, I played (soccer) three or four times with the team that became the San Jose Earthquakes," he says.

As for being a jewelry designer, he comes from a family of gemologists, but said: "The only jewelry I've designed is for my wife."

Asked about his new role at Pacific Union, Mr. Barca said: "I see this as the cap to my career. It's a perfect match. The office is up and running and business is good."


Like this comment
Posted by Jerrie Welch
a resident of Portola Valley: Central Portola Valley
on Nov 25, 2013 at 1:48 pm

They couldn't have chosen a more qualified person. Congratulations to David Barca.

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