The final batch of campaign finance reports for the 2014 election were due Feb. 2, and the numbers show serious money by the standards for a Menlo Park campaign, at least was spent by both sides of the Measure M debate.
Opponents spent approximately $192,980, while proponents spent about $146,944.
Approximately 61 percent of voters said no to Measure M, the initiative brought forth by grassroots coalition Save Menlo to change elements of the downtown/El Camino Real specific plan.
Save Menlo raised $131,029 in 2014, with $36,269 coming from October through December. Former councilman Heyward Robinson loaned the campaign a total $8,500.
The group continued garnering donations well into the final days of the year, with approximately 80 people giving money from Oct. 19 through Dec. 31. Major donors and the total amount given in 2014 included Michelle Lamarre and Brent Townshend ($5,000); Catherine Wilson ($3,000); Nancy Couperus ($2,100); Eric and Sonali Fain ($1,500); Robert Ekedahl ($1,250); George Windhorst ($1,087); Jeffrey Abramowitz, Frank Fischer, Diane and Peter Hart, and Mary Ratner ($1,000 each).
Nonmonetary contributions came to $3,926 for items such as mailers and yard signs, with $3,427 chipped in by Save Menlo organizers Mike Lanza and Perla Ni.
The group spent $131,029, mainly on consultants (Stearns Consulting: $15,469) and legal counsel from attorney Keith Wagner. The campaign had $15,915 in unpaid bills at the end of December, according to the finance report.
No on M
Developer Greenheart Land Co., which is proposing to build a 420,000-square-foot, mixed-use development on El Camino Real at Oak Grove that would have been affected by Measure M's cap on office space, contributed $200,000 to the political committee it organized to defeat the measure.
The Committee for a Vibrant Downtown No on M spent nearly all of the money, apart from a $26,486 refund to Greenheart. Expenses included literature such as door hangers and salaries for campaign workers Valerie Bellofatto, based in Menlo Park, and Michael Grealish, based in San Francisco.
It also reported $2,500 in nonmonetary contributions for the entire calendar year, with none made during the final reporting period, which ran from Oct. 19 through Dec. 31.
The other "No on M" committee Menlo Park Deserves Better collected $16,955 in donations in 2014, $250 of that coming in during the final reporting period. Nonmonetary contributions came to $2,903 for 2014 for food and copying.
The top donor from Oct. 19 through Dec. 31 was Ed Moritz, who contributed $100.
It spent $16,967 total, with $8,001 in expenses for the last reporting period, primarily for campaign literature and meetings, along with $580 on a phone bank.