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Tonight: Tina Seelig launches new book at Kepler's

 

Can creativity be taught? Can entrepreneurial skills? They can, and so can innovation and the concepts of imagination, says Tina Seelig, a professor at Stanford University's engineering school and a teacher at Stanford's Institute of Design.

Ms. Seelig, a resident of Portola Valley and a scholar on creativity and the entrepreneurial spirit, is the author of the new book "Insight Out: Get Ideas Out of Your Head and Into the World." The book explores the interplay of creativity, imagination, innovation and entrepreneurism, and spells out how to employ them to bring ideas to life, according to Kepler's bookstore, which is hosting a launch party for the book on Tuesday, June 2.

A reception with Ms. Seelig is part of the book-launch party, which is set for 7 p.m. at the bookstore at 1010 El Camino Real in Menlo Park.

Drawing on the skills that Ms. Seelig addresses is essential to coping with the challenges of living in a time of constant change, and her book "irrefutably demonstrates" that they can be taught, a Kepler's press release says.

Ms. Seelig has a doctorate in neuroscience from Stanford and is a professor in the Department of Management Science and Engineering at Stanford's engineering school. She is the executive director of Stanford's technology Venture Program and the recipient of the SVForum Visionary Award, the Gordon Prize from the National Academy of Engineering, and the National Olympus Innovation Award.

She is the author of educational games and 16 books, including "What I Wish I Knew When I was 20" (2009) and "inGenius: A Crash Course on Creativity" (2012).

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