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Menlo Park: Closing sales begin for Beltramo's Wines & Spirits

 

Beltramo's, the family-run wines and spirits shop that plans to close after 134 years in Menlo Park, has begun its "everything must go" closing sales.

Every department in the store at 1540 El Camino Real in Menlo Park will have savings of up to 20 percent off, and more for some gift items, according to Dianna Beltramo Hewitt, daughter of co-owner Daniel Beltramo.

He and brother John, grandsons of founder Giovanni Beltramo, are ready to retire and plan to close the shop. The property has been put up for sale and a buyer identified.

Inventory is leaving store shelves quickly, said Ms. Beltramo Hewitt, whose advice is to drop by soon while the selection is best.

The inventory includes "thousands of wines from around the globe; close to 2,000 spirits, including several hundred Scotches and several select Beltramo's barrel Bourbons; a selection of over 500 craft beers; and an array of gourmet foods and gifts," according to the Beltramo's website.

"I think people know, especially now, that you can't get this quality wine at discount prices any day," she said. "Smart buyers are coming in early."

Discounts are expected to increase over time, she said, and the store will stay open as long as it takes to liquidate the inventory.

Store hours are 10 a.m. to 7:30 p.m. Monday through Friday, 9:30 a.m. to 7:30 p.m. Saturday, and 10 a.m. to 6:30 p.m. Sunday.

Beltramo's 134-year run in Menlo Park spanned five generations. Since the shop opened in 1882, it has survived Prohibition ("when table grapes and church wine were the only legal commodities for retail"), run a cocktail lounge, introduced locals to many California and international wines, and hosted many tasting events, according to a letter from the Beltramo family, which can be found on its website.

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