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Target to open 'flexible-format' store in East Palo Alto

Project at Ravenswood Shopping Center to open in July 2017

Target will open a new "flexible format" store in the Ravenswood Shopping Center in East Palo Alto, the retail company announced Monday.

The flexible-format design allows for stores in smaller locations to "bring a localized experience to guests with assortments that are tailored to meet the needs of local guest," according to a press release.

The East Palo Alto store will open in July 2017 at the former Sports Authority site, which closed in the spring of this year, at 1775 East Bayshore Road.

The smaller-format store will be approximately 50,000 square feet and will provide a "quick-trip shopping experience," according to the press release, with curated products, including health and beauty items; fresh groceries and grab-and-go items, such as sandwiches, salads, beverages and snacks; baby and kids' products, including apparel, sporting goods and toys; home decor and storage items; men's and women's apparel; portable tech products; stationary and gift items; and services like Target's mobile and order pickups.

"Target is focused on adding flexible-format stores in dense suburban and urban neighborhoods in priority markets across the country," Mark Schindele, senior vice president of Target Properties, said in a statement. "We look forward to providing more Bay Area guests with a quick-trip shopping experience with product assortments that are uniquely Target."

The Ravenswood Shopping Center, located at 1751 East Bayshore Road, includes IKEA, Home Depot, Nordstrom Rack, Mi Pueblo Market and a variety of eateries.

The East Palo Alto store will be one of two small-format stores to open in the Bay Area in July 2017. The second will be located at Stonestown Galleria in San Francisco.

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