News

A committee tasked with publicizing Menlo Park's housing plan is falling apart

Ex-members cite a range of problems as reasons for resigning

Menlo Park's Community Engagement and Outreach Committee (CEOC) holds a meeting June 3 to discuss public outreach for the city's housing element process. Courtesy city of Menlo Park.

A Menlo Park committee created in May has lost five of its 13 members to resignations. Former members of Menlo Park's Community Engagement and Outreach Committee, created to support the city's Housing Element process to zone for up to 3,800 new homes citywide, spoke recently to The Almanac about why they quit.

Vicky Robledo, Soody Tronson, Carol Mayer Marshall, Yadira DiSiena and Nehezi Ollarvia have all resigned from the committee. Among the reasons cited for leaving were the limited role of the committee, feeling disrespected, lost surveys and unfair representation across districts.

A limited scope

One of the consistent complaints The Almanac heard about the committee was that its purpose was so limited. Other city commissions are tasked with weighing in on policy matters in an advisory role, but members of the Community Engagement and Outreach Committee (CEOC) for Menlo Park's Housing Element process were tasked with serving as a community ambassador for the project, encouraging others to participate, acting as a resource and giving feedback on the community engagement plan.

Committee member Ollarvia, former vice chair of the committee, said that she felt that the committee's purpose was not to provide input at all, but to "be a hype man" for the city.

The city was clear from the beginning that the committee wasn't going to be providing policy direction, Mayor Drew Combs said in an interview.

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Instead, the goal was to have the city's existing housing and planning commissions provide that advisory input to the City Council, Combs explained.

Had the city created yet another advisory commission specifically for the Housing Element project, he said, "It was probably going to a little bit too many voices for staff, to then add another dozen or so people to that substantive discussion."

At the same time, "In all honesty, we ended up with lots of committee members who were unhappy," he added.

In her resignation email to the city, District 1 resident DiSiena wrote, "The city of Menlo Park has many voices speaking for it. I was hoping to engage in those conversations to help facilitate, problem solve, build relationships, connections, understanding and support strengthening my community and city. However, my voice and the voices of other members from the CEOC were not heard or respected."

Unequal representation

Another problem committee members identified was that the process for selecting committee members seemed at first to prioritize equal representation across districts, until all of the people who applied for the committee were then selected. Initially, nobody from District 5 applied, so after the applications were received, the City Council agreed to keep two spots open so District 5 Councilman Ray Mueller could appoint two people from his district. The council accepted the rest of the applicants, installing four representatives from District 4, three from District 2 and two from each of the other districts.

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"The way in which the committee was put together was super funky," Ollarvia said. "You're supposed to be appointed, (but) they accepted everyone that applied."

Disrespect

In an effort to try to enable the CEOC to provide more substantive policy input on the Housing Element, Committee Chair Max Fennell and Vice Chair Ollarvia met with Combs and city staff, including the city manager and city attorney, according to Fennell.

While Fennell remains chair of the committee, he said that he felt disrespected during the meeting, in which he said he was insulted by Combs and was told he wouldn't be able to influence policy.

"I think that a lot of members of the CEOC felt insulted that the purview of the committee wasn't expanded," Combs responded.

"If he feels insulted, then I'm sorry he feels insulted, but I was not going to let a situation (happen) where we were going to be rewriting the plan and process when ... we were always completely transparent about what this committee was about," he said.

Lost surveys

Robledo, a Belle Haven resident, said she joined the committee after some encouragement because she and her fellow commissioners believed that they would be tasked with helping to create surveys to engage the community and to participate in a more advisory position.

Robledo said she made it a goal to try to collect at least 50 surveys in her district, Belle Haven.

"I busted my butt," she said. "I went and I volunteered a couple of days doing outreach."

She said she was told to drop off the completed surveys at the police substation in Belle Haven, which she did.

"Four days later, I get a call saying mysteriously, the surveys got lost, and, believe it or not, had the audacity to ask me to backtrack," she said.

After the surveys were completed, she said, the committee hasn't heard anything.

"I just expected a follow-up," she said. "I just sort of felt used. I felt like I was there so the city could say, 'See, we reached out.'"

Later, Deanna Chow, assistant community development director and the staff person leading the CEOC, told the City Council that the surveys had been accidentally thrown away.

Growing frustrations

Ollarvia resigned on Oct. 25.

'It seems like it (the CEOC) was created to check a box. We had no influence on policy, no influence on the process," she said.

She also said that the committee faced trouble in getting answers as to why the city was doing things differently than in previous zoning processes in Menlo Park.

Other recent city zoning processes, such as the ConnectMenlo General Plan Update, have had advisory committees made up of commissioners alongside community members and City Council members.

"This time, they separated it," Ollarvia said, noting that the committee hasn't been in contact with the other commissions who are empowered to advise the City Council on policy matters related to this project.

"We felt like we were handcuffed ... we felt like it was a complete charade," she said. "... This should have been a commission, not a committee," she said.

She added that she wanted some answers about why the city's last housing element failed, but hasn't been able to get answers.

Tronson, a former member of Menlo Park's Finance and Audit Committee, also recently quit the CEOC. She said she experienced pushback from staff and consultants for asking questions that she felt would have enabled her to better fulfill her community engagement and outreach role.

"Every time I and others would bring up any questions asking for information, we were told, "Oh, you're discussing policy, you don't have the authority, it's not in your zone of responsibilities to discuss policy,' which is totally outrageous," she said. "Asking for information so you can then engage the community is not policymaking."

She added that while she and others on the committee disagreed with the city's approach to bifurcate the policy advisory work from the community outreach efforts, the committee has worked to complete its assigned role. Yet responses to questions some members have asked has been limited, she said.

For instance, she said she raised questions about the design of the survey that was used to collect input from the community, arguing that it lacks credibility and was "designed to get the answers they want to get."

"Even a car salesman has to have a sale sheet," she said. "I'm not going to parrot (something) unless I understand the information behind it."

Lessons learned?

In an email, Chow said she appreciated the committee members' participation, adding, "our outreach is better because of their input."

"We hope the former members continue to stay involved and consider working with the city on future efforts," she added. "The project team will look to the City Council for guidance on the CEOC and plans on having a discussion at a meeting in the near future."

Combs said he has planned to discuss the topic of the CEOC resignations with the City Council before the committee's next meeting.

"We do have to assume that Menlo Park is filled with lots of really accomplished and talented and skilled people, and they really want to dig into substantive issues," he said.

"I would be in favor of not doing any outreach or communication committees like this in the future," he added. "Residents are very clear that when they engage with the city, they want to engage substantively. They don't want to engage just about communication, or just about outreach. I definitely think we should take that and respond accordingly."

Email Staff Writer Kate Bradshaw at [email protected]

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A committee tasked with publicizing Menlo Park's housing plan is falling apart

Ex-members cite a range of problems as reasons for resigning

by / Almanac

Uploaded: Thu, Nov 4, 2021, 11:19 am

A Menlo Park committee created in May has lost five of its 13 members to resignations. Former members of Menlo Park's Community Engagement and Outreach Committee, created to support the city's Housing Element process to zone for up to 3,800 new homes citywide, spoke recently to The Almanac about why they quit.

Vicky Robledo, Soody Tronson, Carol Mayer Marshall, Yadira DiSiena and Nehezi Ollarvia have all resigned from the committee. Among the reasons cited for leaving were the limited role of the committee, feeling disrespected, lost surveys and unfair representation across districts.

A limited scope

One of the consistent complaints The Almanac heard about the committee was that its purpose was so limited. Other city commissions are tasked with weighing in on policy matters in an advisory role, but members of the Community Engagement and Outreach Committee (CEOC) for Menlo Park's Housing Element process were tasked with serving as a community ambassador for the project, encouraging others to participate, acting as a resource and giving feedback on the community engagement plan.

Committee member Ollarvia, former vice chair of the committee, said that she felt that the committee's purpose was not to provide input at all, but to "be a hype man" for the city.

The city was clear from the beginning that the committee wasn't going to be providing policy direction, Mayor Drew Combs said in an interview.

Instead, the goal was to have the city's existing housing and planning commissions provide that advisory input to the City Council, Combs explained.

Had the city created yet another advisory commission specifically for the Housing Element project, he said, "It was probably going to a little bit too many voices for staff, to then add another dozen or so people to that substantive discussion."

At the same time, "In all honesty, we ended up with lots of committee members who were unhappy," he added.

In her resignation email to the city, District 1 resident DiSiena wrote, "The city of Menlo Park has many voices speaking for it. I was hoping to engage in those conversations to help facilitate, problem solve, build relationships, connections, understanding and support strengthening my community and city. However, my voice and the voices of other members from the CEOC were not heard or respected."

Unequal representation

Another problem committee members identified was that the process for selecting committee members seemed at first to prioritize equal representation across districts, until all of the people who applied for the committee were then selected. Initially, nobody from District 5 applied, so after the applications were received, the City Council agreed to keep two spots open so District 5 Councilman Ray Mueller could appoint two people from his district. The council accepted the rest of the applicants, installing four representatives from District 4, three from District 2 and two from each of the other districts.

"The way in which the committee was put together was super funky," Ollarvia said. "You're supposed to be appointed, (but) they accepted everyone that applied."

Disrespect

In an effort to try to enable the CEOC to provide more substantive policy input on the Housing Element, Committee Chair Max Fennell and Vice Chair Ollarvia met with Combs and city staff, including the city manager and city attorney, according to Fennell.

While Fennell remains chair of the committee, he said that he felt disrespected during the meeting, in which he said he was insulted by Combs and was told he wouldn't be able to influence policy.

"I think that a lot of members of the CEOC felt insulted that the purview of the committee wasn't expanded," Combs responded.

"If he feels insulted, then I'm sorry he feels insulted, but I was not going to let a situation (happen) where we were going to be rewriting the plan and process when ... we were always completely transparent about what this committee was about," he said.

Lost surveys

Robledo, a Belle Haven resident, said she joined the committee after some encouragement because she and her fellow commissioners believed that they would be tasked with helping to create surveys to engage the community and to participate in a more advisory position.

Robledo said she made it a goal to try to collect at least 50 surveys in her district, Belle Haven.

"I busted my butt," she said. "I went and I volunteered a couple of days doing outreach."

She said she was told to drop off the completed surveys at the police substation in Belle Haven, which she did.

"Four days later, I get a call saying mysteriously, the surveys got lost, and, believe it or not, had the audacity to ask me to backtrack," she said.

After the surveys were completed, she said, the committee hasn't heard anything.

"I just expected a follow-up," she said. "I just sort of felt used. I felt like I was there so the city could say, 'See, we reached out.'"

Later, Deanna Chow, assistant community development director and the staff person leading the CEOC, told the City Council that the surveys had been accidentally thrown away.

Growing frustrations

Ollarvia resigned on Oct. 25.

'It seems like it (the CEOC) was created to check a box. We had no influence on policy, no influence on the process," she said.

She also said that the committee faced trouble in getting answers as to why the city was doing things differently than in previous zoning processes in Menlo Park.

Other recent city zoning processes, such as the ConnectMenlo General Plan Update, have had advisory committees made up of commissioners alongside community members and City Council members.

"This time, they separated it," Ollarvia said, noting that the committee hasn't been in contact with the other commissions who are empowered to advise the City Council on policy matters related to this project.

"We felt like we were handcuffed ... we felt like it was a complete charade," she said. "... This should have been a commission, not a committee," she said.

She added that she wanted some answers about why the city's last housing element failed, but hasn't been able to get answers.

Tronson, a former member of Menlo Park's Finance and Audit Committee, also recently quit the CEOC. She said she experienced pushback from staff and consultants for asking questions that she felt would have enabled her to better fulfill her community engagement and outreach role.

"Every time I and others would bring up any questions asking for information, we were told, "Oh, you're discussing policy, you don't have the authority, it's not in your zone of responsibilities to discuss policy,' which is totally outrageous," she said. "Asking for information so you can then engage the community is not policymaking."

She added that while she and others on the committee disagreed with the city's approach to bifurcate the policy advisory work from the community outreach efforts, the committee has worked to complete its assigned role. Yet responses to questions some members have asked has been limited, she said.

For instance, she said she raised questions about the design of the survey that was used to collect input from the community, arguing that it lacks credibility and was "designed to get the answers they want to get."

"Even a car salesman has to have a sale sheet," she said. "I'm not going to parrot (something) unless I understand the information behind it."

Lessons learned?

In an email, Chow said she appreciated the committee members' participation, adding, "our outreach is better because of their input."

"We hope the former members continue to stay involved and consider working with the city on future efforts," she added. "The project team will look to the City Council for guidance on the CEOC and plans on having a discussion at a meeting in the near future."

Combs said he has planned to discuss the topic of the CEOC resignations with the City Council before the committee's next meeting.

"We do have to assume that Menlo Park is filled with lots of really accomplished and talented and skilled people, and they really want to dig into substantive issues," he said.

"I would be in favor of not doing any outreach or communication committees like this in the future," he added. "Residents are very clear that when they engage with the city, they want to engage substantively. They don't want to engage just about communication, or just about outreach. I definitely think we should take that and respond accordingly."

Email Staff Writer Kate Bradshaw at [email protected]

Comments

Soody Tronson
Registered user
Menlo Park: Central Menlo Park
on Nov 4, 2021 at 3:27 pm
Soody Tronson, Menlo Park: Central Menlo Park
Registered user
on Nov 4, 2021 at 3:27 pm

I will come back to this article over the weekend with a complete response. In the meantime, I have to express my disappointment in the way this article represented our exchange with Kate.

I would start by renaming the article to "A committee Designed to Fail"

Soody Tronson
Former CEOC Member


Max Fennell
Registered user
Menlo Park: Menlo Oaks
on Nov 4, 2021 at 4:36 pm
Max Fennell, Menlo Park: Menlo Oaks
Registered user
on Nov 4, 2021 at 4:36 pm

I feel like the article downplayed the level of disrespect I received from Mayor Combs. What Mayor Combs said about me and Soody Tronson was shared with the entire committee after the event. How Mayor Combs treated us lead to the first resignation of the committee. One of the reasons this person resigned was because no one spoke up and defended me when Mayor Combs was acting the way that he was. What Mayor Combs said and did was so horrible, that one of the people who attended the meeting privately apologized for not speaking up. What does that say if someone had to privately apologize? Drew has never apologized to me in person or in email. Its very sad to see that we continue to accept this type of leadership in American Politics. Our city is facing real issues and our Mayor has no intent on hearing those issue or working with community members to make their lives better here in our city. We need to start electing people who want to engage with their community. We should be electing people who want outreach committees that help influence policy so that the community will truly grow for all and become a better city. Our neighbors want their voices heard, lets elect people who will actually listen to us and not talk down on us. If he had any sense Mayor Combs should Resign.


Brian
Registered user
Menlo Park: The Willows
on Nov 4, 2021 at 4:43 pm
Brian, Menlo Park: The Willows
Registered user
on Nov 4, 2021 at 4:43 pm

Doesn't the name alone "Community Engagement and Outreach Committee" pretty much describe the limited role of this committee? It is not an advisory committee nor was it set up that way. Just from the article and how the city usually describes the commissions and committees it sounds to me like some people joined expecting to make the committee into something it was not intended to be and were disappointed when that did not happen.


Observer
Registered user
Menlo Park: Central Menlo Park
on Nov 4, 2021 at 5:05 pm
Observer, Menlo Park: Central Menlo Park
Registered user
on Nov 4, 2021 at 5:05 pm

No surprise. Just another example of MP's dysfunctional city government.


Nanc
Registered user
Menlo Park: Linfield Oaks
on Nov 4, 2021 at 7:40 pm
Nanc, Menlo Park: Linfield Oaks
Registered user
on Nov 4, 2021 at 7:40 pm

Mayor Combs is a huge disappointment- fueling petty infighting on the Council and disrespecting committee members.
He needs to be voted out.


Carol Mayer Marshall
Registered user
Menlo Park: Central Menlo Park
on Nov 4, 2021 at 7:56 pm
Carol Mayer Marshall, Menlo Park: Central Menlo Park
Registered user
on Nov 4, 2021 at 7:56 pm

There appears to be a great deal of misinformation and miscommunication going on here. I do not believe that, as the Mayor alleges over and over again, any one on the CEOC thought of the group as a policy making body. What we did request was information on how the plan was created. For instance, a request was made to see the evaluation report of the element plan eight years ago. This was denied. These kinds of requests were not so the committee could set policy, but so that we would be better educated on the process so therefore might more intelligently and effectively present the plan to the public. I could readily see after the meeting with the Mayor and the committee Chair that we were not going to receive the information needed to do our job properly and therefore I resigned realizing my time and skills would not be used effectively. If you really want a commission or committee to assist the City Council with its job, the City must be prepared to supply the information needed.


District 2 Constituent
Registered user
Menlo Park: Suburban Park/Lorelei Manor/Flood Park Triangle
on Nov 4, 2021 at 8:43 pm
District 2 Constituent , Menlo Park: Suburban Park/Lorelei Manor/Flood Park Triangle
Registered user
on Nov 4, 2021 at 8:43 pm

I think Mayor Combs hit the nail on the head. These committee members were hoping to have greater influence than the committee was intended. In fact, I question who thought this committee was necessary as there was already a commission around the Housing Element, which does seem to align with the claim of ‘checking the box’. I would encourage these committee members to not give up on contributing to their communities and find other tangible channels to have an impact. Join the board of a local nonprofit, run for office…There are other ways to inform our city’s future, but the premise of this committee seemed doomed to fail from the start. I think the city has learned a lesson here.


Brian
Registered user
Menlo Park: The Willows
on Nov 4, 2021 at 9:09 pm
Brian, Menlo Park: The Willows
Registered user
on Nov 4, 2021 at 9:09 pm

Nanc,

I disagree. You seem to be taking the writing of an individual who seems disgruntled at the very least. No specifics and in a forum where the city council really does not comment. If there are serious issues they can take it to a public forum and bring it up at a council meeting. I agree with District 2 Constituent in that they seem to have expected to have a bigger role than the committee was set up for and are venting frustration at that. And I believe that Max ran for office in the last election, maybe he will run again but in the mean time if he really wants to have an impact apply for a committee that is not set up with the primary goal of "Engagement and Outreach".


Lynne Bramlett
Registered user
Menlo Park: Central Menlo Park
on Nov 5, 2021 at 5:48 pm
Lynne Bramlett, Menlo Park: Central Menlo Park
Registered user
on Nov 5, 2021 at 5:48 pm

The Housing Element update started extremely late for a process that the City knew was coming. The rushed process has given little attention to the Safety Element update and the new Environmental Justice Element. The latter is supposed to include a robust community engagement process.

The M Group is in a very difficult position due to the late start. To me, a root cause of the problem is the lack of adequate in-house longer range planning strength. I see consultants brought in for major planning processes. When they leave, the expertise seems to leave with them and the plans are not necessarily operationalized and/or implemented. The City of Palo Alto has a longer range planning department and I think that one is needed in Menlo Park. Someone should also be reviewing the major plans to be sure they don't contradict each other such as concentrating development in a multi-hazard zone.

I attended multiple Community Engagement and Outreach Committee meetings where I heard the committee members ask for "fact sheets" and other basic information about the process. They had inadequate tools. To Carol's comment, I hope everyone knows about the City's Public Records Request section where a request could be made for the "evaluation report" on the prior Housing Element. Web Link The Housing Element Completeness Checklist also lists Statutory Requirements for Housing Element Updates. Web Link

Based on what I read in the Almanac, multiple organizations and people have offered to help with the Housing Element process. I would be glad to help with the update to the Safety Element and the development of the new Environmental Justice Element. I'm really concerned that under the "reason" of a looming deadline, the Safety and EJ elements will be hastily put together and submitted with minimal public input.


Soody Tronson
Registered user
Menlo Park: Central Menlo Park
on Nov 14, 2021 at 2:49 pm
Soody Tronson, Menlo Park: Central Menlo Park
Registered user
on Nov 14, 2021 at 2:49 pm

1/ As indicated earlier, below is a more detailed write up about the interaction between CEOC, the Staff, and the Mayor.

Due to the limits on number of characters I will be submitting this in a few submissions.

WHAT IS WRONG WITH THIS ARTICLE?

Unfortunately, despite having received objective and factual comments regarding CEOC, the reporter represented them mainly as the members having had their feelings hurt, boiling down the issues to street term soundbites.

There is so much background to this disaster brought on by the City that it is difficult to write it all down even in this long comment. So, I write about a few of my own distinct observations, all of which point to a system failure on the part of the City. And fortunately for the reader, that is all the time I have today. I have a much longer list. I am happy to discuss these issues with any member of the community, provided they fully identify themselves first.

The process with CEOC started very late even though the City has knew it was coming, it ignored some of the other critical aspects of Housing Element which focus on Safety Element update and the new Environmental Justice Element. It was a lot of rush, rush, and then silence.

I would also suggest that the Staff and certain members of the Council, instead of referring to volunteers who take time out of their busy professional and personal lives as "trouble makers" or "disruptors," take the time to actively engage and listen.

Please note that my reference to CEOC and members is not a reference to a formal CEOC position or any particular group of members.




Soody Tronson
Registered user
Menlo Park: Central Menlo Park
on Nov 14, 2021 at 2:49 pm
Soody Tronson, Menlo Park: Central Menlo Park
Registered user
on Nov 14, 2021 at 2:49 pm

2/
POLICY V. ENGAGEMENT

The article references the Mayor stating that the CEOC wanted to ‘do policy’ instead of carrying out its designated role of “community engagement.” This is a massive red herring that the City has offered repeatedly to distract from the real issues. And sadly, the article, without research (they were sent the link to the recording of the meeting and other write-ups), does not push back on this false narrative.

For anyone who still does not understand or has been led to believe that CEOC thought "they were going to engage in policy" versus "engaging in outreach with the community," let me make that clear: That is furthest from the truth. I direct you to the recording of the CEOC meeting on June 10th, 2021, in which Mayor Combs and other senior Staff were in attendance. During the June 10th meeting, the Policy versus Engagement was first made an issue by the Staff and the Mayor. Several CEOC members, including me, clarified the distinction. At that time, the Mayor appeared to acknowledge that what he had heard was not correct (watch the video). As a side note, the only good that came out of that meeting had the City start publishing the recordings of various committees that I, along with others, for several years had been advocating for.

Yet, the Mayor continues to make this point even though he acknowledged at the June 10th CEOC meeting that we were not asking to do policy but rather receive the necessary information to do what was needed for outreach, the results of which would lead to policy by the appropriate groups. So, to continue to state the CEOC wanted to 'do policy' is intellectually dishonest.

The video recording of the June 10th, 2021 CEOC meeting can be found here Web Link


Soody Tronson
Registered user
Menlo Park: Central Menlo Park
on Nov 14, 2021 at 2:50 pm
Soody Tronson, Menlo Park: Central Menlo Park
Registered user
on Nov 14, 2021 at 2:50 pm

3/
STRUCTURE

California Government Code 65583(c)(7) requires: "The local government shall make a diligent effort to achieve public participation of all economic segments of the community in the development of the housing element, and the program shall describe this effort." I would encourage you to read further.

The City of Menlo Park is required, by law, to have an engagement process. In the past RHNA cycle (the 5th cycle), the composition of the Housing Element (HE) group was different. It comprised community volunteers, members from the Staff, members from Council, and members from the Housing Commission (HC). The fact that it was poorly implemented is a separate issue.

This time, in its infinite wisdom, the City decided to bifurcate the HE effort. It created a separate engagement group that had no designed interaction with the Housing Commission. So, basically, if this were a Venn diagram, there was no overlap between HC and CEOC. This point was raised several times at various CEOC meetings. By way of example, the neighboring City of Palo Alto has an integrated Housing Element Working Group.

Even with this built-in defect in Menlo Park's Housing Element initiative, you have to remember that housing policy is not meant to be created in a vacuum. For City (HC, Council) to make policy, they need input from the community – i.e., CEOC, or at least that is what the law requires.

The role of Menlo Park's CEOC (with all of its defects), according to the City's own website, was: "Committee members help guide and provide feedback on the types and frequency of
activities/events/meetings and the strategies and methods for communicating with the various
stakeholders in the community." (Please note the language around "the strategies and methods")


Soody Tronson
Registered user
Menlo Park: Central Menlo Park
on Nov 14, 2021 at 2:51 pm
Soody Tronson, Menlo Park: Central Menlo Park
Registered user
on Nov 14, 2021 at 2:51 pm

4/
The Staff agenda for the Mary 27th meeting provided: "We bring this draft outline (Attachment A) and schedule (Attachment B) to the CEOC to garner feedback, ideas, and potential shifts in approach and strategy. We are looking forward to discussing any and all aspects of the draft community engagement plan with the CEOC." (Please note the language around "potential shift")

Neither the role nor the goal was ever followed by the City, the Staff, or the Consulting firm the City hired at the cost of close to $1M (or so I am told). At the same time, no resources were ever allocated to the actual engagement recommendations by the CEOC (e.g., hiring local community members to distribute surveys).

Menlo Park Housing Commission Priority. Among the enumerated priorities of the HC is to "Review and recommend on the Housing Element of the General Plan." How does the "Housing Element" itself get produced so that the Housing Commission can review and make recommendations? Presumably, community engagement and feedback are instrumental in developing the HE. Yet, the content was never included in the CEOC proposed plan. There was a large gap in the process which neither included the Housing Commission nor the Committee (the missing overlap in the Venn diagram).

CEOC understood that despite being a flawed design, its role was not to set policy. Its function was to engage the stakeholders to gather and provide actionable feedback to the City Council (and perhaps the Housing Commission) to affect policy.


EXAMPLES.

There were many communications between CEOC and Staff/Consultants, whether during meetings or by email. I provide some examples below.

Activity without more is not Productivity. The stated role of the CEOC fails to
provide the ultimate purpose for such engagement: (1) Why are we reaching out to the
community, (2) Why should the community engage, and (3) How will this engagement bring
value to the City?


Soody Tronson
Registered user
Menlo Park: Central Menlo Park
on Nov 14, 2021 at 2:51 pm
Soody Tronson, Menlo Park: Central Menlo Park
Registered user
on Nov 14, 2021 at 2:51 pm

5/
The meaningful Impact is Based on Meaningful Engagement. The Staff invested considerable time suggesting various forms of engagement (e.g., pin on the map, surveys, in-person events) into the engagement plan, which was acknowledged by CEOC. However, none included any content as to approach and the information to be shared with the community. I like to point out that by information, we are not talking about policy. Instead, what goes into the engagement that informs the community so the meaningful exchange can take place. This was clearly within the scope of CEOC.

When Form Affects Substance, it is Substance. We all know that survey design and questions will significantly impact the results. Anyone with the most modest experience in survey design, experimental design, marketing, etc., is aware of this concept. We see that daily in political campaigns and the sale of SAAS products. However, although we had a few meetings discussing the survey, most of the recommendations made by the CEOC were ignored by the Staff and the Consulting firm.

In an early CEOC meeting, I asked the Consultants, "How many unique respondents do you consider sufficient to have meaningful feedback for HE?" I was told at least 5000. Yet, according to the Staff Report, the number of 'total' respondents is under 800.

The survey results presented at the HC meeting on this topic, subsequently presented to the Council (see Staff Report 21-048-PC discussed during the Planning Commission and Housing Commission meeting Oct. 4th), had at least the following flaws.

September 23rd polls conducted by the Staff/Consultants were not reliable:

a. Preferences Where to Build. It is essential to keep in mind that the presented polls did not correlate between the respondent’s preferences and the respondents’ locations. In other words, it was not clear from the poll alone whether residents in a particular neighborhood favored development in their own or other areas.


Soody Tronson
Registered user
Menlo Park: Central Menlo Park
on Nov 14, 2021 at 2:52 pm
Soody Tronson, Menlo Park: Central Menlo Park
Registered user
on Nov 14, 2021 at 2:52 pm

6/
b. Answers are Driven by Questions. The poll was very limited as to potential sites. For example, it basically excluded other locations west of Alameda, except for the Safeway property. We still do not know this property is available and the likelihood of its development (a key criterion in the HE plan, according to the State). Furthermore, certain types of potential sites were repeated in all of the questions (e.g., parking lots) for all neighborhoods. Parking lots are the least controversial type of site and thus drove the answers toward them.

c. While Sharon Heights was the first choice for the prioritization of housing development in Commercial Areas, other than the Safeway property, no other sites were even presented in the surveys. There are other opportunities in West Menlo, which should have been included in the surveys. Furthermore, the HE process favors housing near amenities. Even if the Safeway property were available and had a likelihood of development, how would removing the amenities affect the need to be near amenities?

3. The number of developed or under development moderate housing units has been deficient in the 5th RHNA cycle (8% of stated goal). It is still unclear why that is and the City's plan to fix this issue for the remaining part of the 5th and not repeat the same in the 6th RHNA cycle . CEOC asked the Staff numerous times to provide the results of a postmortem of the 5th cycle RHNA – an integral part of any good project development process. But Staff refused to give this information. As a resident, if someone from the City or CEOC reached out to me, that would be one of my first questions: "So what makes this process different than the last one?" This is not policymaking, rather applicable content for engagement.


Soody Tronson
Registered user
Menlo Park: Central Menlo Park
on Nov 14, 2021 at 2:53 pm
Soody Tronson, Menlo Park: Central Menlo Park
Registered user
on Nov 14, 2021 at 2:53 pm

7/

4. The construction has been primarily lump-sided east of El Camino and close to Bay Front, with hardly anything on the West side. This only leads to continuous segregation of the City. All types of housing must be proportionally built throughout the City.

WHILE WE ARE AT IT.

While we are on the topic, here are some other points to keep in mind.

5. Proportional units

a. When it comes to the size of BMR units to accommodate families, the numbers are not proportional to the numbers for the market and above market numbers. This is because the City management (Staff) decided to add “creativity” (Staff's own words), allowing for sizes to be disproportional. How does the City plan to provide proportional units of similar size/family size moving forward to not discriminate against families? I wrote and shared this with the Staff during my time with CEOC.

6. Out of control building of offices, Facebook campuses, and hotels to support them. This overbuilding only leads to more housing demand which the City has been struggling to meet. The City has allowed a lot of commercial buildings without addressing the demand for housing. In fact, in 2015, Almanac reported that Facebook was giving its employees a $10,000 bonus to move to Menlo Park. We need to curb the creeping footprint of the businesses until we address the adequacy of housing. Studies have also repeatedly shown that Silicon Valley tech firms are exacerbating inequality and that many local workers do not make enough to support a family.


Soody Tronson
Registered user
Menlo Park: Central Menlo Park
on Nov 14, 2021 at 2:53 pm
Soody Tronson, Menlo Park: Central Menlo Park
Registered user
on Nov 14, 2021 at 2:53 pm

8/
7. El Camino Real and Downtown Specific Plan

a. Reviewing this Plan again, one notes the use of the phrase “guidelines that work together to establish a district’s unique character and identity.” Looking at this 2012 document, much of what was ‘imagined’ is still lacking. The Plan states a need to "preserve the small village character" of the city-owned property in the Oak Grove area. Not sure what a bunch of track strip mall type of units makes them of "small village character." Rather, it seems to act as a buffer to shield the affluent areas from higher-density housing. The Plan also states that the downtown plan provides an opportunity for local businesses. Yet, many of the businesses are not local businesses rather chains.

8. Non-profit agencies.

Non-profit status is an “accounting practice.” Non-profits make a lot of money and make a lot of profits, directly and indirectly.

And don't forget that Greystar Real Estate Partners (a for-profit developer) tore down and built high-priced apartments/commercial space in San Jose on a property that formerly provided housing to lower-income renters. Menlo Park is better off retaining or acquiring the titles to properties, having them developed by a developer and maintained by a firm.

9. Proximity to public transit.

a. There is no evidence to support the notion that "prioritizing housing sites close to transit, businesses, and public services" is critical, at least not in Menlo Park. While I wish we did have robust public transportation, that is not the case. Caltrain is very limited – one line North or South - and people still have to drive to it to use it. Most people have access to cars, buses can be re-routed, and highways are equally distanced from 101 and 280. This criterion seems more like another unspoken reason to minimize high-density housing in the more affluent areas.


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