Flegel’s furniture store has been an institution in Menlo Park's downtown for 69 years, but now it's facing possible closure and asking for community help.
The business was started by married couple Arthur and Cleora Flegel in 1954 and passed down through three generations of the Flegel family, to the couple's son Mark and now grandson Brian. The Flegel's storefront was on Menlo Park’s Santa Cruz Avenue for 65 years before it moved to a location near Kepler's Books on El Camino Real in 2019. The store recently pivoted away from selling display furniture toward a more a custom approach, relying on the expertise of the interior designers Flegel's has on staff.
Flegel's is urging customers to support the business as it faces dire financial straits, and set up a GoFundMe on April 27 to keep its operations afloat.
When the COVID-19 pandemic hit, third-generation owner Brian Flegel said he was planning the grand re-opening party for the store. The store was hit by supply chain issues that stopped him from being able to produce the custom furniture that customers wanted, he said.
He instead began selling display furniture, even though the company was geared toward custom pieces.
“From the micro to the macro, I couldn't get (supplies),” Flegel said. “I couldn't get a sofa made because nobody had any foam … I couldn't get a recliner made because nobody had any access to the mechanisms for the recliner to work.”
Due to these issues, Flegel’s faces the possibility of shuttering. There is no set date for the shutdown yet, but Flegel said that he is beginning the closure process. Still, he hopes that the store can gather support from the community and remain open.
Flegel says that there's sentimental value to a store that has existed for so long. He hopes the store has meaning to the community through the pieces that they’ve sold over the years.
“Hopefully, it's made some lasting effects on how people are currently living in Menlo Park or Palo Alto or Atherton,” Flegel said. “Maybe they've just had more dinner parties because their dining table’s perfect for the space, and their chairs are comfortable enough to sit on for long periods of time and have an extra bottle of wine.”
Flegel’s is a founding member of the Menlo Park Design District, a conglomeration of local businesses, mostly along Santa Cruz Avenue, that aim to support each other and create a design hub in Menlo Park.
Flegel says that he does not expect the GoFundMe to save his business, but hopes that the community will come into the store and support it. It cites "insurmountable
debt" and asks for help to pay its bills and staff.
“It's sort of like a Hail Mary, like a rallying cry,” Flegel said.
The store may have to take on a new form, possibly focusing on design from their Redwood City warehouse and shuttering the storefront in Menlo Park, but Flegel said that he doesn't know what form Flegel's will take in the future.
"I'm more than likely going to have to close this store," Flegel said. "The glimmer of hope is becoming even more design-driven."
Flegel's GoFundMe has a goal of $350,000 and can be found at gofundme.com/f/help-save-flegels-design.
Comments
Registered user
Menlo Park: Allied Arts/Stanford Park
on May 11, 2023 at 6:00 pm
Registered user
on May 11, 2023 at 6:00 pm
I walked into Flegel's when it was on Santa Cruz. The prices were WAY out of my league. Nobody in there welcomed me to look around and stay longer...understandably. Flegel's well-heeled regular customers surely can save them by tossing some tokens into the Gofundme!
Registered user
Menlo Park: other
on May 11, 2023 at 9:36 pm
Registered user
on May 11, 2023 at 9:36 pm
Just heard an advertisement on the radio this afternoon saying they were closing.
Registered user
Menlo Park: Allied Arts/Stanford Park
on May 15, 2023 at 8:12 pm
Registered user
on May 15, 2023 at 8:12 pm
Community help? In 2020, Flegel’s sold their family-owned property on Santa Cruz Ave., where the store had long been located, for a paltry $18+ million! How about reaching into their own coffers to save their failing business, or realize that the 62 year-old business is done for. Community businesses to save, were places like The Oasis and Foster’s Freeze, but we missed those opportunities due to outrageous real estate price escalation.