SHD has chosen to sever it's 70 Strong partnership with Peninsula Family Service and take 70 Strong in-house. Today, SHD has a meeting at which Cat Bottini, newly hired 70 Strong Program Coordinator, makes her first report. Web Link
I urge those concerned about expenditures of the Sequoia Healthcare District to express your views to the board. The meeting is at 4:30 PM at 525 Veterans Blvd.
Here is a copy of Ms. Bottini's report in it's entirety.
Progress Thus Far
Since returning to Sequoia Healthcare District in January 2018, I have assessed the landscape of 70 Strong and identified pathways to improve reach and expand services. As of February 16th, the program has transitioned fully in-house. The 70 Strong phone number is now forwarded to a 70-Strong devoted phone at the Healthcare District where I receive and respond to inquiries within 24 hours.
In January and February, I met with several directors of older adult services (including Peninsula Volunteers, Sequoia Villages, and Dignity Health/Sequoia Hospital) to discuss the climate of 70 Strong and the potential to expand our services. These directors gave a unanimous critique regarding the 70 Strong name, explaining that there is a lot of confusion regarding the age range that we serve, and that we need to expand to engage adults who are much younger than 70.
As we have brought 70 Strong in-house, this is the optimal time to re-brand and re-design program materials that are tailored to a broader range of older adults, and present 70 Strong as a signature program of Sequoia Healthcare District. My expertise in marketing has allowed for marketing efforts to be transitioned in-house, dissolving the contract with Content Marketing which will save $50,400/year. In addition, I completed a Search Engine Optimization (SEO) training in February and SEO efforts are now conducted in-house, which will save $48,000/year.
A new blog was published on February 20th, and more digital and social media content is on the horizon.
Strengthening Our Reach
Previous in-person outreach conducted by 70 Strong Navigators focused on tabling at senior activity centers and libraries. This approach reached a small number of older adults who are already connected and engaged in community services and activities. Moving forward, we will utilize strategies that will allow us to reach an exceeding number of older adults and seniors on a much broader scale, especially those who are more isolated and unaware of community services. These strategies include (but are not limited to):
• Developing a more robust partnership with Meals on Wheels
• Developing a partnership and potential peer navigator system with Sequoia Villages
• Stocking health clinic waiting rooms with 70 Strong materials
• Forming partnerships with pharmacies and prescription delivery services to distribute 70
Strong materials in prescription bags/packages
• Conducting more outreach to caregivers and adult children including caregiver support groups
• Creating Invite a Neighbor Campaigns in collaboration with senior activity centers to encourage engaged seniors to bring friends and neighbors to activities.
Although some of these strategies have been discussed in the past, no robust actions have been taken to optimize these strategies that have the potential to make a District-wide impact.
The 70 Strong Directory
The 70 Strong Directory was built by Purple Binder and is managed and owned by Healthify, costing $43k per year. Sequoia Healthcare District staff currently have no access or permission to edit or update the directory which has led to slow turnaround times for essential edits, thus hindering the most successful and central offering of 70 Strong. To optimize the efficiency and sustainability of the program, the 70 Strong Directory will be re-built and integrated onto the
Sequoia Healthcare District’s website, which will cost a one-time fee of about $8,000 the first year, saving $43k/year in subsequent years.
Vision to Expand
In my own words, the Sequoia Healthcare District is the main hub of healthy living for everyone in the district, infant to senior. We provide and develop health and wellness services. Despite this, most district residents do not know what Sequoia Healthcare District is or what we do.
What if we could change that by offering a tangible program for all district residents that is a symbol of who we are and what we do? Once the 70 Strong directory is re-built and roots are well-established, my long-term vision is to expand the 70 Strong directory to “Community Connect,“ a personal resource guide to healthy and engaged living for all district residents. The vision of Community Connect is to connect everyone in the district to what they need to live healthy, engaged lives, from infants to seniors.
Potential partnerships will be explored to amplify the impact of Community Connect. Meetings with Sequoia Healthcare District and San Mateo County Connect (a county directory source) have been conducted in the past. Additional meetings will be conducted with San Mateo County Connect and the Peninsula Healthcare District to explore a potential partnership to help pay for the cost of providing connections to county-wide services on the Community Connect directory.
Beyond a directory, Community Connect can further expand to include a blog, marketing campaigns utilizing digital and social media strategies, and the development of a smartphone App. My expertise in public health, marketing, and digital/social media combined with the expertise of our powerhouse team can pave the way for a new era where all district residents know what Sequoia Healthcare District is, what we do, and that we are here to make healthy, engaged, connected living possible for everyone in the district.