Paul Skrabo, a Portola Valley resident who grew up in Menlo Park, has been named to run a new sales office of the Cashin Company real-estate brokerage at the Ladera shopping center at 3130 Alpine Road.

The Ladera office, set to open in mid-September, is the eighth Peninsula location for the company, including offices in Woodside and Menlo Park, said spokesman Chris Massetani.

Mr. Skrabo, 50, is a 28-year veteran in selling residential real estate on the Peninsula, including 10 years as manager of the Portola Valley office of Cornish & Carey/Coldwell Banker, Mr. Massetani said.

For the past year, Mr. Skrabo co-managed Cashin’s Palo Alto office. He is a 1977 graduate of Stanford University.

A family-owned brokerage with some 400 agents, Cashin Company was founded in 1995 by Emmet J. “Skip” Cashin III, who with his father, the late Emmet J. Cashin Jr., built Fox & Carskadon into a leading independent brokerage.

“We’ve carved our niche in the high-end Peninsula marketplace, and Portola Valley is a natural progression for us,” said Mr. Cashin.

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