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Menlo Park is getting a new pizzeria.

Amici’s East Coast Pizzeria, which has 11 Bay Area locations, is setting up shop in the former Dal Baffo site at 878 Santa Cruz Ave., near Evelyn Street.

The restaurant, which will include covered outdoor dining and delivery service, should be up and running by April 2009, said Peter Cooperstein, president and founder of the San Mateo-based chain of pizzerias.

“We think that Santa Cruz Avenue is such a premiere street and location on the Peninsula,” said Mr. Cooperstein. “The whole area has a classy neighborhood feel, and it’s a very attractive space for us.” He noted that the 5,000-square-foot Menlo Park property is “perfectly situated” between Amici’s restaurants in Redwood Shores and Mountain View.

Property owner Sophie Lo said Amici’s signed a 10-year lease with options for additional years.

“This is one of my favorite restaurants, which made the whole deal easier,” Ms. Lo said. “It’s a family restaurant, and kids love it.”

Ms. Lo bought the property three years ago, but getting a tenant for the site has had its challenges.

In March 2007, nationwide alcohol retailer BevMo gave up on plans to set up shop at the site, and later that year, the building caught fire after a lighted real estate sign on the roof of the building started an electrical fire. Earlier this year, pharmacy chain Pharmaca dropped plans to open a store at the site.

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9 Comments

  1. The downtown vision is realized! Yet another pizza place. Pay sales tax on your new car in Redwood City, stop in Menlo Park and pay sales tax on a bite to eat, and then go to Stanford Shopping Center and pay sales tax on your bigger ticket retail items. How will we ever be able to spend all that extra revenue-maybe by the slice!

  2. Please do not underestimate what a pizzeria like Amici can bring to Santa Cruz Ave.
    How often and how many people will buy a new car a week? Amici is a perfect choice for this location. We need a nice family restaurant on Santa Cruz Ave.

  3. SameO needs a new therapis and a course in business. Redwood City has lots more pizza places than Menlo Park does and Stanford Shopping Center also has its share of empty stores.

  4. Amici’s is NOT just another pizza joint (try it, you’ll like it).

    And as for the “vision thing,” a nice down-to-earth place is a lot better than another pretentious Dal Baffo “bistro” that’ll last a year or two before disappearing into the night (JZCool, anyone?).

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